It’s not uncommon for clients to express a desire to utilize personalization techniques to dynamically alter the language or content of a webpage based on the user’s detected location. In this article though we explore why that is not ideal and what we should be telling our clients to do instead.
![Graph showing how IP Based Content is bad](https://brockbarnett.me/wp-content/uploads/2023/08/ip-based-content-is-bad.jpg)